A 2026 paid and organic system for Wirex. The campaign splits into two formats — square Instagram carousels for narrative content, and standard display sizes for paid acquisition. Both use the same dark palette and one typographic voice.
Each carousel is read in order — a hero slide followed by 2-3 content slides that unpack a single message. The visual rules are tight: same grid, same type pairing, same 3D centerpiece, only the content changes.
Two more carousels — one shorter, one full-length. The system supports any slide count between 1 and 10 without losing rhythm.
Standalone single-frame creatives — used for paid social, partner co-marketing, and holiday moments. Below — numbered hero singles from the same campaign, six to a row.
A/B copy variants and creative iterations. Same composition rules, different headlines and 3D centerpieces. The system supports A/B testing without breaking the brand grid.
Localisation and special-day variants. The same creative format gets re-cut for the UK market, International Women’s Day, and A/B copy tests (New vs Old) used to validate direction before scaling spend.
The same creative built across the full IAB display set — leaderboards, half-pages, mobile interstitials, native widths. Built so the team can ship a campaign across every paid surface without re-shooting or re-licensing photography. Below: 17 sizes from one campaign.
