Playable Ads Development Brief

* Required

Будь ласка, надайте якнайбільше інформації — це допоможе швидше і точніше зібрати сценарій, структуру, ресурси та технічні вимоги для playable.

Всі специфічні питання, не викладені в даному технічному завданні, трактуватимуться дизайнером/розробником як невизначені, і виконання робіт здійснюватиметься, ґрунтуючись на досвіді команди.

General

Email *

Your contact in Kolir Agency *

Project Information

What's the game title we are making a playable for? Please provide a link to the game's App Store/Google Play page*

Competitors of your game

References of games and playables that we should focus on

Structure and Script

Write down exactly what happens at each stage of playable according to the classic structure, preferably with reference to timing, meaning, which action takes place at which second of the creative. Or provide the script with the structure you need

Intro/Onboarding *

Micro-game *

End Card, conditions for its opening *

Total creative's timing (in seconds) *

Attach a script/TT file (optional) (pdf/doc/ppt/zip)
(pdf/doc/ppt/zip)

Resources

What resources for playable production are ready, and what needs to be done and what exactly. Provide ready-made materials for their verification by the relevant specialist in our team:

Art *

UI (text, font, win popups, lose popups, other popups, game counters, timer until the end of the micro-game, any other interface elements) *

Music/sounds*

Animation*

Attach resources/TT file (optional) (zip/pdf/png/jpg/mp3...)
(zip/pdf/png/jpg/mp3...)

Development and QA

Are there any key devices on which the playable layout will be evaluated? *

The required orientation of the playable

Vertical

Horizontal

Both

Do you need our QA for your playable? *

Advertising campaign

What is considered a successful advertising campaign with this playable creative? This information is confidential and will only be used to understand what triggers, accents and mechanics are best used to achieve the desired goal of the advertising campaign, unless it is described in the script

The main goal and KPI of the advertising campaign

Target audience

Ad placements

If a Facebook Feed or Stories is a desired placement, do you need a lead-in video?*

Any additional comment for the team

Attach an additional file (optional) (TT / presentation)
(ТЗ / презентація)

Copies of the answers will be sent to the specified address.